retail

1. The sale of goods directly to the consumer, encompassing the storefronts, mail-order, websites, etc., and the corporate mechanisms, branding, advertising, etc. that support them.

   She works in retail.

2. Retail price; full price; an abbreviated expression, meaning the full suggested price of a particular good or service, before any sale, discount, or other deal.

   I never pay retail for clothes.

1. To sell at retail, or in small quantities directly to customers.
2. To sell secondhand, or in broken parts.
3. To repeat or circulate (news or rumours) to others.

adjective

Of or relating to the (actual or figurative) sale of goods or services directly to individuals.

1. Direct to consumers, in retail quantities, or at retail prices.

   We've shut shown our reseller unit. We're only selling retail now.