glamor

1. Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seems beauteous.
2. Alluring beauty or charm (often with sex appeal).

   glamour magazines; a glamour model

3. Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.

   The idea or being a movie star has lost its glamour for me.

4. Any artificial interest in, or association with, an object, or person, through which it or they appear delusively magnified or glorified.
5. A kind of haze in the air, causing things to appear different from what they really are.
6. An item, motif, person, image that by association improves appearance.

verb

To enchant; to bewitch.