charming

1. To seduce, persuade or fascinate someone or something.

   He charmed her with his dashing tales of his days as a sailor.

2. To use a magical charm upon; to subdue, control, or summon by incantation or supernatural influence.

   After winning three games while wearing the chain, Dan began to think it had been charmed.

3. To protect with, or make invulnerable by, spells, charms, or supernatural influences.

   She led a charmed life.

4. To make music upon.
5. To subdue or overcome by some secret power, or by that which gives pleasure; to allay; to soothe.

noun

The casting of a magical charm.

1. Pleasant, charismatic.
2. Delightful in a playful way which avoids responsibility or seriousness, as if attracting through a magical charm.